Venice’s newly elected mayor, Simone Venturini, has proposed increasing the daily tourist tax from its current rate to 50 euros for day visitors. The proposed increase aims to alleviate the strain of mass tourism on the city’s infrastructure and resident quality of life. Venturini believes the higher fee will discourage casual, short-term tourism and encourage more sustainable visitation. The measure is intended to manage the influx of tourists, particularly during peak seasons, and protect Venice’s fragile ecosystem and historical sites. Details regarding implementation and potential exemptions are yet to be announced. The proposal has sparked debate among tourism stakeholders, with some expressing concerns about its potential impact on visitor numbers. The city hopes the increased revenue will also fund essential maintenance and preservation efforts.