Las Charas, a ranch founded in 1924 on the Valdés Peninsula, is now opening its doors to tourism, offering unique opportunities to observe whales up close. Visitors can enjoy whale watching directly from the beach, as well as trekking circuits exploring the surrounding landscape. The estancia also provides tours of its historic main buildings. This move aims to blend conservation with sustainable tourism on the Valdés Peninsula. Las Charas seeks to share its long history and the natural beauty of the region with a wider audience. The initiative provides a new avenue for experiencing the wildlife of Patagonia, specifically the whales that frequent the coastal waters of the Valdés Peninsula. This development is expected to boost the local economy while preserving the environment.