The US Trade Representative (USTR) has implemented new tariffs on goods from Cambodia, Thailand, and Vietnam. Cambodia will face a 10% tariff, while Thailand and 36 other countries, including Vietnam, will see a 12.5% tariff. These tariffs stem from a Section 301 investigation conducted by the USTR. Former American Chamber of Commerce in Cambodia president Casey Barnett disclosed the details of the new measures. The increased tariffs pose potential risks to these Southeast Asian economies, impacting their exports to the US market. However, they may also create opportunities for businesses to diversify and adapt. These trade actions signal ongoing trade tensions and evolving dynamics in US international trade policy.