A new study from SIM highlights the rising importance of university networks and overall student experience in higher education decisions. While academic quality and program offerings remain key factors for students and families, the study indicates a growing awareness that a comprehensive university experience is crucial. This experience encompasses factors beyond the classroom, suggesting students are prioritizing connections, support systems, and opportunities for personal and professional development. The research suggests universities should focus on fostering strong alumni networks and campus communities to attract prospective students. This shift in priorities reflects a broader trend towards viewing higher education as a holistic development opportunity, not solely a credentialing process. The findings underscore the need for institutions to demonstrate the value of their wider ecosystem alongside traditional academic strengths.