Umno’s campaign strategy for the upcoming Johor state election will prioritize presenting concrete policy proposals and outlining benefits for citizens, according to party secretary-general Datuk Dr Asyraf Wajdi Dusuki. The party intends to steer clear of negative campaigning tactics, specifically avoiding personal attacks or “mudslinging” against opponents. Dusuki emphasized a focus on demonstrating how Umno’s policies will directly address the needs of the Johor population. This approach signals a deliberate effort to present a positive and constructive image to voters. The election is anticipated to be highly competitive, with various parties vying for control of the state assembly. Umno hopes its policy-focused strategy will resonate with voters and secure their support. This contrasts with potentially divisive tactics employed in other campaigns.