Following contentious protests by ultra-Orthodox communities and subsequent media coverage, a consumer boycott is forming within the community. The boycott aims to financially impact Dudi Wertheim, owner of Channel 12 television and the Central Bottling Company – the Israeli Coca-Cola franchise. This action is presented as a response to what ultra-Orthodox groups perceive as biased and inciting reporting regarding the protests. The move represents an escalation in tensions between the community and the media outlet. Organizers hope the economic pressure will influence future coverage. The boycott’s potential impact on both Channel 12 and Coca-Cola sales remains to be seen. This represents a new tactic in the ongoing dispute over media representation.