Ukraine is extending its strike zone to include civilian infrastructure within Russia, specifically targeting logistics facilities of Wildberries, the country’s largest online retailer. At least 23 Wildberries sites have been hit in recent attacks, escalating Kyiv’s efforts to disrupt the Russian economy and impact public life. This marks a shift from focusing solely on energy infrastructure like oil refineries, signaling a broadening of Ukraine’s strategic objectives. Wildberries is owned by Tatyana Bakalchuk, Russia’s wealthiest woman, making the attacks a direct hit to a prominent figure within the Russian business landscape. The move is intended to demonstrate to Russians the realities of the war and potentially increase domestic pressure on the Kremlin. While the full impact on Wildberries’ operations and Russia's e-commerce sector remains unclear, the attacks represent a significant escalation in Ukraine’s campaign. These actions are drawing international attention to the changing nature of the conflict.