Ukraine has asserted that its attacks targeting the Russian online retailer Wildberries are strategically designed to damage the Russian economy and disrupt its war efforts. Officials state the attacks aim to create logistical problems for Russia’s military machine by hindering a key supply chain component. The director of Wildberries has condemned the attacks as “senseless,” highlighting the disruption to business operations. These strikes represent a broadening of Ukraine’s campaign to target Russia’s economic infrastructure, moving beyond purely military objectives. Ukraine believes weakening the Russian economy is crucial to its defense against the ongoing invasion. Reports suggest Ukraine anticipates significant damage to Wildberries' operations within Russia by September. This indicates a sustained campaign with a defined timeframe for achieving desired economic impact.