Turkey’s Directorate of Communications has established a dedicated event and experience space, “Turkish Vibe Zone,” in Los Angeles, California, to promote the country ahead of the 2026 FIFA World Cup. The initiative, branded with the slogan “Türkiye is Here,” aims to showcase Turkish culture and engagement with the tournament. The zone will serve as a hub for fans and provide immersive experiences related to Turkey. The project is supported by the Turkish Presidential Communications Directorate. Details regarding specific events and activities planned for the “Turkish Vibe Zone” have not been fully disclosed, but the launch signals Turkey’s intent to actively participate in the World Cup’s broader cultural landscape. The location in Los Angeles was strategically chosen to capitalize on the city’s diverse population and large sporting event audience.