To enhance the value of Tunisian olive oil on the international market, an increase in the export of organic and packaged oils is necessary. The article, published on Kapitalis, stresses the importance of shifting towards higher-value products. Currently, a significant portion of Tunisian olive oil is exported in bulk, limiting its profitability. Prioritizing organic certification and proper packaging would allow Tunisia to capture a larger share of the global market and boost revenue. Focusing on these aspects is critical for the economic development of the olive oil sector in Tunisia. This strategic move will improve the overall standing of Tunisian olive oil internationally.