Donald Trump has acknowledged an image problem as the US midterm elections approach, but attributes it not to his own policies or actions, but to public relations shortcomings. Despite low approval ratings, the US President intends to continue leveraging his personal appeal in the run-up to the vote. Trump appears to believe a stronger PR strategy can overcome negative perceptions. He is pushing forward with rallies and public appearances, relying on his established base of support. This strategy focuses on mobilizing voters rather than attempting to win over undecided individuals. The Midterms are crucial as they will determine control of the US Congress. The President’s acknowledgement of a PR issue is a departure from his usual insistence on positive public sentiment.