A video circulating on social media shows a man in Amroha district, Uttar Pradesh, India, marrying three sisters in a Hindu ceremony. The video, widely shared on Instagram and Facebook, depicts the man participating in the traditional ‘saptapadi’ ritual – circling a sacred fire seven times – with each of the three women. He is also seen applying sindoor, a traditional red powder, to the hairline of all three brides. The unusual event has created a stir online, prompting questions about the circumstances and legality of the marriage. Details surrounding the event are still emerging, and further investigation is underway to determine the full story behind this unconventional union. Local authorities have not yet commented on the situation. The viral footage has sparked significant discussion regarding social norms and legal frameworks surrounding marriage in India.