Toyota has launched the C-HR+, its latest all-electric vehicle, though its positioning within the company’s lineup is somewhat unclear. Initial test drives suggest the vehicle is a competent electric car, despite exhibiting some shortcomings. Toyota continues to lead the new car market in Finland, holding the top sales position for nine consecutive years. While the Corolla was previously the best-selling model, the Yaris Cross SUV has recently taken the lead. The C-HR+ represents Toyota’s attempt to expand its presence in the growing electric vehicle sector while leveraging its established brand recognition and market share. The success of the C-HR+ will be a key indicator of Toyota’s ability to transition to electric mobility in Finland.