Ahead of the annual Grand Magal festival in Touba, Senegal, religious and administrative authorities have announced a series of restrictions aimed at controlling behavior deemed inappropriate. These measures, decided upon during a regional development committee meeting, target perceived excesses on social media and in parallel celebrations. A new charter of conformity will be enforced, specifically targeting influencers and content creators, with sanctions for publications contradicting the values of Touba or damaging the festival’s image. Authorities aim to curb ostentatious displays, misinformation, and events considered to detract from the spiritual nature of the Magal. A religious decree (fatwa) has also been issued against lavish pre-festival gatherings, known as “safar dispendieux,” condemning excessive spending. Officials are urging a redirection of financial resources towards infrastructure improvements, public works, and social initiatives within Touba. These actions reflect a growing concern over practices seen as undermining the symbolic importance of the Grand Magal.