Malaysian streaming platform Tonton has initiated a substantial rewards program valued at over RM700,000. The campaign aims to incentivize viewership by offering subscribers opportunities to win prizes, including a new car and smartphones. Participation is linked directly to watching content available on the Tonton streaming service. This represents Tonton’s largest rewards initiative to date, signaling a strategic effort to attract and retain subscribers. The campaign is focused on popular drama series as a key driver of engagement. Details regarding eligibility and contest mechanics are available through Tonton’s platform. The move reflects a growing trend of streaming services utilizing rewards programs to compete in a crowded market.