Hungary’s e-commerce market is experiencing a shift as the online marketplace Temu rapidly gains popularity, outpacing overall market growth. This surge in Temu’s customer acquisition is occurring at the expense of established Hungarian webshops, which are seeing their growth stagnate. The data indicates Temu is effectively capturing a larger portion of the existing consumer base rather than simply expanding the overall market. This aggressive growth suggests a challenging competitive landscape for domestic online retailers. The situation highlights Temu’s successful penetration into the Hungarian market and its impact on the existing e-commerce ecosystem. Analysts suggest local businesses will need to adapt to maintain their market position. The trend raises questions about the long-term sustainability of smaller Hungarian online stores.