City officials in Tartu have developed a comprehensive strategy to manage the city's evening and nighttime economy over the next decade. The plan aims to guide urban development through 2035 with a focus on sustainable growth. A primary objective is to foster a vibrant urban atmosphere that supports local business interests. Simultaneously, the strategy seeks to protect the quality of life for residents living near nightlife hubs. By balancing these competing needs, the city hopes to create a more harmonious urban environment. This strategic framework will serve as a roadmap for future policy decisions regarding nighttime activity. The initiative reflects a proactive approach to urban planning and economic management.