The horticulture industry in DAR ES SALAAM, Tanzania is focusing on rambutan – locally known as shokishoki – as a new source of growth. Identified as a high-value crop, rambutan presents opportunities for both farmers and investors looking to expand into domestic and international markets. Commercial production is being explored in seven regions throughout Tanzania, promising a broader business landscape. This expansion incorporates not only farming but also related sectors like processing, packaging, and cold storage. Efficient logistics will be crucial to capitalize on export potential. This development signifies a positive outlook for Tanzania’s horticulture sector and rural economic development.