A recent report from the Industrial Economics & Knowledge Center (IEK) at Taiwan’s Institute for Information Industry reveals a decline in viewership for Taiwanese dramas and variety shows. The study indicates a shift away from locally produced content, with audiences increasingly turning to international streaming platforms. This trend is attributed to heightened competition from global content providers and evolving viewing habits. While overall digital video consumption remains strong, Taiwanese productions are struggling to maintain their audience share. The report highlights the need for the local industry to adapt by focusing on high-quality content and exploring global co-production opportunities. Competition is no longer regional, but increasingly international, demanding a new strategy for Taiwanese media. The findings suggest a crucial turning point for Taiwan’s television industry, emphasizing the urgency of innovation.