Daniel Hug, a journalist formerly with *NZZ am Sonntag*, experienced a career shift following a phone call prompted by a critical article he authored. The call came from Nick Hayek, the head of the Swatch Group. Details of the conversation remain undisclosed, but it resulted in an unexpected outcome for Hug. He has since transitioned from journalism to become a watch historian. The incident highlights the potential impact of industry leaders on media professionals and demonstrates an unusual career change spurred by direct engagement. Hug’s new focus reflects a move from reporting on the watch industry to deeply studying its history. This transformation underscores the unpredictable nature of professional life and the influence of key figures within established businesses.