XinYi House Chairman Chen Shih-chiang emphasizes that sustainability isn’t about profiting first and then donating to charity. He argues Environmental, Social, and Governance (ESG) principles should be integrated directly into the core business operations of the company. Originally a client of XinYi House, the speaker details a shift in perspective following a home viewing experience. Chen advocates for a holistic approach to sustainability that benefits both the company and society simultaneously, rather than treating ESG as an afterthought. He believes that genuine sustainability efforts should be embedded in every aspect of the business, from property development to customer service. This approach, he contends, builds long-term value and fosters a more responsible corporate culture within XinYi House and the broader Taiwanese real estate market. He stresses the importance of aligning business goals with positive societal impact.