Global betting brand 1win has enlisted Luis Suarez as a football expert and ambassador ahead of the 2026 FIFA World Cup. The partnership leverages Suarez’s extensive experience and reputation in the sport. He will provide insights and analysis throughout the tournament season. 1win aims to enhance its football-related content and engagement with fans through this collaboration. The announcement was made on June 25, 2026, from Mexico City. Details of the partnership’s specific activities were not immediately disclosed, but it signals 1win’s commitment to football marketing.