Artists slated to perform at the 2026 World Cup opening ceremonies are actively engaging fans through social media. Celebrities like Shakira and Katy Perry are sharing behind-the-scenes content from locations in Mexico, Canada, and the United States. Posts include photographs, videos, and messages offering glimpses of preparations for the upcoming event. This social media activity marks the beginning of heightened excitement surrounding the tournament. The artists’ online presence aims to build anticipation and connect with a global audience. The 2026 World Cup will be jointly hosted by the three North American nations, promising a large-scale and widely-followed event. These initial posts signal a robust digital campaign accompanying the tournament.