The Springboks and All Blacks are set to compete in the fourth Test of their historic rivalry series at M&T Bank Stadium in Baltimore, Maryland, this weekend. This match marks a significant move for rugby, bringing the sport to the United States. The decision to host a game between these two powerhouse teams in Baltimore raises the question of the increasing commercialization of rugby. Details surrounding exactly how this game secured a venue in the US are currently emerging. This event aims to expand rugby's reach beyond its traditional strongholds and tap into the American sports market. It represents a strategic effort to grow the game’s popularity and revenue streams.