South Korea’s Ministry of SMEs and Startups (MSS) is launching a promotional event linking popular domestic snacks with Jeju Beer, capitalizing on the summer peak season and the FIFA World Cup. The initiative aims to boost sales for small and medium-sized enterprises (SMEs) participating in the government’s “Donghaeng” (Together) festival. The campaign will feature discounted prices on selected “Donghaeng” products when purchased alongside Jeju Beer. This collaboration seeks to leverage the heightened consumer enthusiasm surrounding the World Cup to drive economic activity for local businesses. The MSS anticipates increased consumer spending on both beverages and accompanying snacks during the tournament. Further details regarding specific products and discounts will be announced shortly. The promotion is intended to support SMEs and stimulate the economy through a popular cultural event.