Sonia Mezzour has been elected president of the Moroccan Exporters Confederation (ASMEX) following an election held Tuesday in Casablanca. She secured 102 votes out of a total of 293 cast. Mezzour succeeds Hassan Sentissi El Idrissi, who led the organization for a decade, since 2013. The election took place during a general assembly. ASMEX represents a key sector of the Moroccan economy, focusing on promoting and supporting the country’s export activities. This leadership transition marks a new chapter for the confederation as it navigates evolving global trade landscapes. The election results were first reported by Médias24, a leading Moroccan economic news source.