A regional court in Köln, Germany, has largely ruled in favor of consumer protection groups in a case against Snapchat. The ruling protects information users share with the platform’s AI chatbot. Specifically, the Landgericht Köln determined that Snapchat is not permitted to collect user data to personalize advertising based on chatbot conversations. This decision centers on concerns about data privacy and the scope of Snapchat’s data collection practices. Consumer advocates argued that users reasonably expect privacy when interacting with the AI chatbot. This represents a significant win for digital consumer rights in Germany and potentially sets a precedent for similar cases involving AI-powered chatbots. Snapchat has not yet commented on whether it will appeal the decision.