A recent survey indicates that consistent electricity supply is a greater priority for small and medium-sized enterprises (SMEs) than increased sales during events like Black Friday. The research reveals that stable power infrastructure has a more significant positive impact on SME operations and growth. While festive trading periods offer potential benefits, they are less crucial than fundamental operational necessities. Many SMEs report that unreliable power hinders their ability to capitalize on promotional opportunities. The findings suggest a need for continued investment in power infrastructure to support SME development. This contrasts with expectations that Black Friday would be a key driver of revenue for smaller businesses. Ultimately, consistent power access is identified as a foundational element for SME success, exceeding the impact of seasonal sales events.