Radenska, Slovenia’s prominent mineral water bottler, will no longer be authorized to produce and distribute PepsiCo products after the end of the current year. The loss of the Pepsi license fuels existing speculation regarding the potential sale of Radenska by its Czech owner, the Kofola group. Radenska, a company with a 200-year heritage, is a significant player in the Slovenian beverage market. The reason for PepsiCo’s decision to terminate the agreement has not been publicly disclosed. This development raises questions about Radenska’s future product portfolio and its position within the competitive beverage industry. Industry analysts suggest the license loss could accelerate the sale process, should Kofola decide to divest.