SK Group Chairman Choi Tae-won has proposed equipping every employee with a “personal AI agent” to expedite the company’s artificial intelligence transformation. The initiative, dubbed “AX,” aims to accelerate AI adoption across all business units. Choi emphasized the need for full-speed AI integration to maintain competitiveness. He believes individual AI agents will empower employees and streamline workflows. The proposal signals a significant investment in AI technology and a commitment to reshaping SK Group’s operational structure. Details regarding implementation and the specific capabilities of these AI agents remain forthcoming, but the move underscores SK’s ambition to be a leader in AI-driven innovation.