Australian fashion designers are facing significant challenges in combating the replication of their work by overseas ultra-fast fashion giants like Shein. Despite experiencing widespread design infringement, these small businesses report consistent difficulties in securing adequate support to address the issue. Designers claim that avenues for recourse are limited and ineffective, leaving them vulnerable to substantial financial losses and brand devaluation. The lack of support hinders their ability to protect intellectual property and compete with companies mass-producing copied designs. This situation raises concerns about the viability of independent design in the face of aggressive fast-fashion practices. Industry advocates are calling for increased measures to protect local designers and enforce copyright regulations internationally.