Bollywood star Shah Rukh Khan’s production company, Red Chillies Entertainment, waived a 4.225 million rupee digital cinema package (DCP) fee for the Marathi film *Deul Band 2*. This act of support for regional cinema has drawn praise from industry observers. The film has since become a commercial success, exceeding 81 crore (approximately $10 million USD) at the box office. Reports from *The Times of India* indicate the fee waiver occurred during the film’s release. The financial assistance appears to have contributed to the film’s wider accessibility and subsequent success. *Deul Band 2*’s performance highlights the potential for collaboration between Bollywood and regional Indian film industries. The film’s success is currently a major talking point within the Indian film industry.