Residents of the Župa wine region in Serbia are expressing strong opposition to a planned waste transfer and recycling center. The proposed facility, intended to serve the municipalities of Aleksandrovac and Brus, is feared to negatively impact the area's renowned viticulture. Locals believe the center will damage the reputation of the region’s wines and harm tourism. Concerns center around potential pollution, unpleasant odors, and increased traffic from waste vehicles. Residents claim their livelihoods, tied to the wine industry, are at risk, stating they “would lose everything.” They argue the location is unsuitable for a recycling plant due to its proximity to vineyards and residential areas. The community is mobilizing to protest the project and seek alternative solutions for waste management.