Seoul’s Jung-gu district is providing Dongdaemun fashion merchants with access to an artificial intelligence (AI) platform designed to generate fashion images. The platform, named “Prompt,” aims to help businesses create marketing materials and online content more efficiently. This initiative, led by Mayor Kim Gil-sung, seeks to modernize the district’s fashion industry and enhance its online presence. The AI tool allows merchants to quickly produce diverse visual assets without requiring professional photography or extensive design resources. Jung-gu officials anticipate the platform will lower marketing costs and increase sales for local businesses. The move reflects a broader trend of integrating AI technologies to support small and medium-sized enterprises in South Korea. The platform is expected to be a key tool for Dongdaemun merchants adapting to the evolving e-commerce landscape.