Santorini’s tourism sector is navigating a challenging period marked by geopolitical instability and economic headwinds. Despite ongoing regional conflicts and a global economic slowdown, the island anticipates a complex summer season in 2026. A seismic event in 2025 initially impacted the island’s image, contributing to current uncertainties. While luxury accommodations continue to thrive and maintain strong bookings, the mid-market segment is experiencing difficulties. This divergence suggests a polarization within the tourism industry, with high-end travel proving more resistant to external pressures. Industry experts predict this trend will define Santorini’s tourism landscape in the near future, creating a two-tiered system of visitor experience and economic impact.