Romanian tourism experienced a positive shift in July 2026, recovering from a slow start to the summer season. According to data from the National Institute of Statistics (INS) analyzed by BIBI Touroperator, accommodation arrivals increased by 6.2% compared to July 2025. However, voucher redemptions for holiday packages have plummeted by 50% this summer compared to the previous year. This significant drop in voucher use raises concerns about incentivizing domestic travel within Romania. Industry stakeholders are now calling for measures to encourage Romanians to choose local destinations for their holidays. The increase in arrivals, despite the voucher decline, suggests other factors are contributing to tourism growth. Further analysis is needed to understand the full impact of the voucher program’s reduced effectiveness.