Several Romanian retailers have initiated “Summer Black Friday” campaigns, offering discounts of up to 50% and savings reaching thousands of lei on various products. Altex, Media Galaxy, and Brico are running promotions from August 13th to 19th, with Flanco holding a similar campaign concurrently. The sales encompass a wide range of goods, including phones, IT products, and home appliances. Consumers can expect significant savings during this week-long promotional period. These summer deals mirror the popular Black Friday event traditionally held in November. The initiative aims to boost sales during the summer months and attract customers with attractive offers. This represents a growing trend of retailers extending promotional events beyond the traditional holiday season.