iNES Live, an online live television service developed by iNES GROUP, is celebrating its third anniversary, demonstrating growing consumer preference for internet-based television. Launched in August 2020, the platform offers a flexible alternative to traditional cable, eschewing long-term contracts. Over the past three years, iNES Live has consistently expanded its offerings and now provides access to over 200 television channels. The service reflects a broader shift towards more adaptable subscription models in the television industry. iNES GROUP reports increasing user engagement and interest in its platform. This growth suggests a successful challenge to conventional cable television in the Romanian market. The platform’s continued development indicates a commitment to providing a modern television experience.