UNITA Turism Holding, a major Romanian hotel group founded by Josef Goschy, is undergoing a significant rebranding and modernization effort. The company will now operate under the name UNITA Hotels. This project involves a substantial investment of 11 million euros. The modernization will focus on upgrading the company’s existing accommodation units. Josef Goschy sold the company to the Movileanu family in 2016. The rebrand aims to enhance the hotel chain’s offerings and competitiveness within the Romanian tourism sector. This investment signals confidence in the future of Romanian tourism.