Melkior, a professional cosmetics brand established in 2011 and owned by Alexandre Eram, husband of Romanian television personality Andreea Esca, is ceasing operations with the closure of its final two Bucharest locations. The stores, situated in Sun Plaza and Iris Titan shopping centers, are currently offering significant discounts – up to 70% – as part of a liquidation sale. This closure signals the culmination of financial difficulties that have led to the brand’s downfall. The remaining inventory will be absorbed by the Meli retail chain. Melkior initially gained prominence as a provider of professional cosmetics, but has faced increasing challenges in recent years. The company’s liquidation marks the end of an era for the Romanian-founded beauty brand. Further details regarding the financial specifics of the bankruptcy are currently unavailable.