Romanian authorities and major businesses have partnered to launch the “Zero Compromises” campaign, aiming to prevent minors from accessing tobacco and nicotine products. The initiative, announced at a formal event, involves the National Authority for Consumer Protection (ANPC), the Association of Romanian Municipalities (AMR), Philip Morris Romania, HORA, and Mega Image. The campaign emphasizes shared responsibility among government bodies, retailers, and local communities in enforcing existing regulations. It seeks to strengthen measures against underage sales and promote awareness regarding the health risks associated with these products. Organizers intend to collaborate on educational programs and stricter enforcement of age verification protocols at points of sale. The partnership signals a proactive approach to protecting young people from nicotine addiction and related health consequences. This multi-stakeholder effort aims to create a more consistent and effective system for preventing youth access to tobacco and nicotine.