Rolex, the Swiss luxury watchmaker, announced a global price increase of approximately 5% on its gold models in June 2026. This marks the second price hike for the brand this year, following a 6.2% average increase in key markets – including the US, UK, and Hong Kong – in January. The company attributes the increases to strong demand for its products and the escalating costs of gold. This latest adjustment impacts the price of Rolex’s prestigious gold timepieces worldwide. Industry analysts suggest the moves demonstrate Rolex’s continued pricing power in the luxury goods sector. The price adjustments reflect the ongoing trend of rising costs for raw materials and sustained consumer interest in luxury watches. Further details regarding specific model price changes have not yet been released.