Reports circulating claimed Puma had ended its sponsorship deal with the Portuguese Football Federation following tensions between Jorge Jesus and Cristiano Ronaldo. However, these reports have been officially refuted as false information. The alleged withdrawal was linked to the recent conflict between the national team coach Jorge Jesus and star player Cristiano Ronaldo. Despite speculation, Puma remains a sponsor of Portugal. There is no change in Puma's commitment to the Portuguese Football Federation. Puma has neither confirmed nor denied any internal discussions about the situation, but sources indicate the sponsorship agreement remains active. It appears the rumors originated from unsubstantiated claims in online publications.

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