ProTV responded to a vulgar on-screen message directed at them by Antena 1 with a single-word statement following a public display of animosity. The incident occurred during a corporate event attended by Antena 1 employees and advertising clients. Antena 1 projected the offensive message, a highly explicit insult directed at ProTV, on large screens at the party. ProTV retaliated with a promotional spot featuring its stars delivering a succinct message, seemingly in response to the provocation. The initial obscenity was publicly displayed in front of hundreds of people from the business world. The feud between the two Romanian television stations appears to have escalated to a very public, and explicitly offensive, level. No further details regarding ProTV’s response have been released.