Poland’s Tourism Organisation has initiated a large-scale, 7 million złoty (approximately $1.7 million USD) tourism campaign titled “POLAND. More than you expected.” The campaign aims to attract foreign tourists by utilizing the popularity of well-known Polish figures like Robert Lewandowski and Maryla Rodowicz in promotional videos. The advertisements will be shown internationally to entice visitors to explore Poland. However, the substantial cost of the campaign has generated significant controversy and public debate. Critics question whether using such a large sum for celebrity endorsements is the most effective use of public funds for tourism promotion. The public response has been strongly divided, with some supportive of the initiative and others expressing concerns over its expense and potential impact. The campaign’s success will hinge on its ability to translate investment into increased tourism revenue.