Papua New Guinea’s Premier Soccer League begins its 20th season with 12 teams, marking a period of growth for the sport. However, PNG Football Association President John Kapi Natto has voiced serious concerns about a significant lack of sponsorship from both corporate entities and the government. Despite the league’s expansion and increasing popularity, financial difficulties threaten its progress. Kapi Natto expressed disappointment at the pre-season launch event, held at the Hilton Hotel, regarding the funding shortfall. The lack of financial support poses a major challenge to the league’s sustainability and future development. The situation highlights a critical need for increased investment in Papua New Guinean football.