The "Happiness from Europe" campaign returns to Hong Kong this summer through a strategic partnership with PizzaExpress. Running from June 23 to September 7, 2026, the initiative will be featured across 19 PizzaExpress branches. The collaboration centers on a special menu highlighting Grana Padano PDO, a renowned European cheese. This promotion is designed to celebrate the quality and heritage of European food products. Customers will have the opportunity to experience authentic European flavors integrated into the PizzaExpress dining experience. The campaign aims to promote European culinary excellence to the local Hong Kong market. This limited-time offer underscores the ongoing effort to bring high-quality European PDO products to Asia.