Online supermarket Picnic reported its first-ever operating profit in the Netherlands last year, a significant milestone after a decade of operation. The company, known for its low prices and delivery fees, has rapidly expanded across the country since its 2015 launch. While specific profit figures haven’t been disclosed, this achievement signals a turning point for Picnic, which previously focused on aggressive growth and market share acquisition. This profitability is attributed to increased efficiency, optimized delivery routes, and a growing customer base. Picnic continues to expand its services, including partnerships with local stores, and aims to further solidify its position in the competitive Dutch grocery market. The company is optimistic about sustained profitability and future growth within the Netherlands.