Phygital International CEO Daniel Merkley believes the future of sports lies in blending physical and digital competition. He emphasized the importance of cultivating local sporting ecosystems to support this new approach. A key element will be developing athletes proficient in both traditional and digital arenas, creating a generation that doesn’t see competition as exclusive. Merkley envisions phygital sports establishing itself as a unique international movement, distinct from existing frameworks. This vision is tied to events like the Games of the Future 2026, which are intended to showcase and advance phygital sport. He highlighted the need for sustained development to ensure long-term growth and global participation in this evolving field.