Philip Morris International (PMI) hosted a regional conference in Rabat, Morocco, focused on innovation for a smoke-free future. The event showcased PMI’s research and development efforts to create nicotine-delivery products that avoid tobacco combustion and its associated harmful chemicals. Over 100 attendees from Morocco, Africa, and internationally participated in the discussions. PMI representatives presented their company’s trajectory in developing alternatives to traditional cigarettes. The conference aimed to address what the company terms the “myth” surrounding nicotine itself, differentiating it from the dangers of smoking. The event highlighted PMI’s commitment to reducing harm through innovative product development and a shift away from conventional cigarettes. Further details regarding attendees and specific presentations were not provided in the source text.